How can you offer people ‘travel experience’ in the (post) corona era, without the distant displacement?
Alies Eechaute: UX, research, design, motion, front-end
Gilke Vermander: UX, research, front and backend development
Sarah Hoornaert: UX, design, motion
Me: UX, research, design, motion, front-end
This research explores how the sharing of travel experiences, through objects, influences the connection between your loved ones. Based on qualitative data, obtained from interviews, we analyse the effect on the relatives of (former) travellers who like to share their travel experiences and want to bring positive travel experiences back to the people around them. We address the way in which memories are brought back together with the effect of this. We also look at what determines the value of a souvenir. Travellers have in common that they all want to share their travel experiences. Souvenirs play an important part in telling these travel stories.
We wrote down everything that came to mind about travelling. For this we used Miro. After brainstorming, we were able to start making clusters. We came to 7 major topics in which we saw potential. We ended up with the topic ‘souvenirs & memories’.
We did several interviews with people who had traveled before. The participants were asked about their personal experiences with souvenirs and how they deal with travel stories of themselves and those of others. We also did an extensive study on how the sharing of travel experiences, through objects, affect the connection between your loved ones.
Some key findings from the interviews:
- Sharing travel stories happens orally, through the giving of gifts or by means of photographs.
- Souvenirs are not used on a daily basis but still have great value.
- Objects linked to travel memories provide subjects for discussion.
Some key findings from secondary research:
- Sharing memories has an impact on creating and maintaining friendly relationships.
- Souvenirs trigger conversations of travel stories. This is most often done face-to-face and with photos to enhance the experience.
- Tourists buy objects as proof that they have been to a place. When they do this for others it is out of a gesture of love or friendship.
- The most popular souvenirs are those with a use-value and souvenirs with an object-oriented description.
Insights & Design Principles
Based on our obtained data, we have come to insights and design princples:
Overview & conclusion
We have seen that our daily communication is made up of sharing stories and this sharing has a positive impact on us. From our research we have learned that memories can be generated from the past by smell, sound, image or touch. In the case of travel experiences we often link this to souvenirs. It is not possible to hold on to a travel experience, but an object can. We buy these souvenirs for ourselves and for others. Souvenirs are given to others as an expression of love, friendship or gratitude. This gesture often comes unexpectedly and is very important to us. A souvenir is associated with a memory of a certain person we love. The object is quickly recognised by others and quickly serves as a starting point for a conversation topic. In many cases it is also seen as a status symbol.
From our research we can conclude that when we share a souvenir with our loved ones, the bond is strengthened by the stories linked to that souvenir. In this way, a topic of conversation is created which makes communication easier and strengthens the connection.
With KABIEN we want to ‘connect’ people again. By means of memories/stories, we want to create a new touchpoint and in this way reconnect people. We want to appeal to people who would like to give their friends or family an unexpected attention combined with a nice memory. In this way we want to get positive travel experiences back to the people around us.
We created an installation who looks like a beach cabin. This cabin is located in the city center. Inside, people can record their travel memories trough podcast or video. Afterwards, we send the souvenir with the story to their family or friends. They receive the souvenir and can listen to the memorable travel story.
We want to focus on the people in the vicinity of the city center and especially on the passers-by of KABIEN. The target audience are (former) travellers who like to share their travel experiences and want to get positive travel experiences back to the people around them. We want to attract as many people as possible to share their story and send it on to their friends. We wanted to make our installation as accessible as possible.
We made a user journey to discover all the interactions that the user have with our product. This let us understand how the users think and what they expect.
Early prototyping and testing
We wanted to test whether it was possible to retrieve a memory quickly. The enthusiasm with which they shared their story was an important factor we wanted to pay attention to.
After the first test, we were positively surprised at the smoothness of the process.
After the early prototype we started making a first and second wireframe version and tested it each time. Feedback showed us that the errors we made were mainly text related. After processing this feedback, it was possible to arrive at our final wireframes, which look as follows:
With the team we developed a brand system: colors, logo, typography, icons, patterns & textures, and more.
We have chosen to work with a retro colour palette. On top of the pastel colours we wanted to enhance the vintage and nostalgic feeling even more. For this we made use of a worn, tarnished effect. Here is a smattering of brand elements:
The result: digital elaboration
More of the design of KABIEN can be found here.